We all love food. As a society, we devour countless cooking shows, culinary magazines and foodie blogs. So how could we possibly be throwing nearly 50% of it in the trash?
Just Eat It
documents filmmakers and food lovers Jen Rustemeyer (Producer) and Grant Baldwin (Director/Editor/Composer) as they investigate the issue of waste from farm, through retail, all the way to their own fridge. After their eyes are opened to the billions of dollars of good food thrown away each year in North America, they pledge to quit grocery shopping and survive only on foods that would otherwise be thrown away. In a nation where one in 10 people is food insecure, the images they capture of squandered groceries are both shocking and compelling. Just Eat It
looks at our systemic obsession with expiration dates, perfect produce and portion sizes, and reveals the core of this issue that is having devastating consequences around the globe. Just Eat It
brings farmers, retailers, inspiring organizations, and consumers to the table in a story that is equal parts education and entertainment.
After the film, we welcome you to stay for an informal discussion.
The Elements: An Annual Environmental Film Series is presented by the Connecticut River Coastal Conservation District, Middlesex Community College Environmental Science Program, The Rockfall Foundation, and Wesleyan University’s Center for the Arts and College of the Environment. Four screenings take place throughout the year, alternating locations between Chapman Hall at Middlesex Community College and the Center for Film Studies at Wesleyan University. Events are always open to the public and free of charge.